I get the question a million times when we hosts workshops or I am invited to speak at an event, "How do you speak so confidently?" or "How do I say my price with confidence?"
IT NEVER FAILS!
The root of having a successful business and charging your worth is confidence! This does not mean that you lack confidence, but it's a different level of confidence required when you are standing behind your new business that people may not have heard of yet, as opposed to the name of a fortune 500 company.
Moral of this: The cash flow can be yours, but you have to get the confidence first!